Press Release
Discover JAPAN at Orchard Road
for Japan Trump
Japan National Tourism Organization (JNTO) will hold an outdoor art exhibition on Orchard Road from 28 January - 26 February 2012 featuring Japan Trump - a deck of playing cards featuring illustrations of every prefecture in Japan, fun photo-taking panels, and live performances on weekends. It is the first time that the public space at Orchard Road is used for the promotion of another country apart from Singapore.
SINGAPORE (January 10, 2012) – Starting from 28 January 2012, Orchard Road will be laced with 54 playing cards which are blown up into movie poster size. Each card features an iconic sight of each prefecture in Japan - from the famous Mount Fuji at Shizuoka to unique locations such as sand dunes at Tottori! Please visit www.japan-trump.com for more information on the
trump cards.
Visitors can expect to find a giant poker card up to the height of four meters (with a pending
guinness world record application), fun photo-taking panels where they can pretend to be riding inside a bullet train and huge billboard posters of every prefecture in Japan to take photos with. On weekends, be entertained by live performances of Japanese music and
dance.
Says Mr Motonari Adachi, executive director of JNTO Singapore on this event, ”It is very meaningful to introduce Japan through the world's biggest playing cards at the most happening place in Singapore – Orchard Road. This would surely contribute to promotion of NATAS Fair,
which is one month after this event.
The artist behind Japan Trump is Ms Yasuko Sensyu, a renowned Japanese artist who is well- known for her use of colours, brush strokes and a child-like feel to her artworks.
This event is also sponsored by Albirex Niigata, Dominic Khoo’s 28th Fevrier, Doshisha University, Dr Ci:Labo, JAL, JTB, Mitsubishi Electric, Satisfaction Guaranteed, Takumi Restaurant, Toh-shi Printing Singapore Pte Ltd, Toshiba, Toyota Tsusho Singapore and Yamato
Transport (S) Pte Ltd
About JNTO Singapore Office
Established in May 2006, Japan National Tourism Organization (JNTO) Singapore is one of its 14 overseas offices outside Japan. Working closely with its main office, local government and tourism offices of Japan, JNTO has been actively promoting Japan tourism in Singapore, Malaysia and Indonesia. Entering its 6th year in Singapore, JNTO’s face book has attracted more than 130,000 members since it was launched in 2008.
For more tourism information please visit www.jnto.org.sg/ Or visit JNTO’s facebook at http://www.facebook.com/visitjapan2010
About Japan Trump
Japan Trump is a deck of very unique playing cards that doubles as a mini-guide on Japan featuring iconic landmarks and sights, signature products and famous local cuisines.
Each individual card in this Japanese-themed product has a beautiful illustration of a different place or item - a total of 54 different card faces that showcase everything we love about Japan.
About Mariposa Pte. Ltd.
Mariposa is a commercial art production company based in Singapore representing renowned Japanese artist Yasuko Sensyu and promoting her art through her products. Mariposa's products are conceptualized and designed with Japanese aesthetics and sensibility in mind.
About Yasuko Sensyu
Yasuko Sensyu is a contemporary Japanese artist specializing in calligraphy and brush works. Her works explore the full range of colors and have a child-like, yet sophisticated feel. Some of the big names she has collaborated with include Yakult, Mitsubishi and famous Japanese singer Yumo Matsutoya (a.k.a Yuming). Her works have often appeared in the media and the
commercial realm, putting her on the spotlight as one of the Japanese artists to look out for.
Presented by: Japan National Tourism Organization
Planned by: Mariposa Pte Ltd
Artist: Yasuko Sensyu
Facebook : http://www.facebook.com/japan.trump
For high-resolution images and media enquiries, please email info@mariposa.sg
An Outdoor ART EXHIBITION On Orchard Road
For SINGAPORE TRUMP IIMariposa Pte. Ltd. will hold an outdoor art exhibition on Orchard Road from 1 - 31 July 2011 for Singapore Trump II - a deck of playing cards featuring illustrations of Singapore's iconic sights by renowned Japanese artist Yasuko Sensyu.
SINGAPORE (June 1, 2011) - Come July 2011, you will find Orchard Road laced with 54 playing cards blown up into movie poster size. Of course these are not just any cards; each one features an iconic sight of Singapore- from the statue of Sir Stamford Raffles and the Merlion, to new icons like Marina Bay Sands and Gardens by the Bay!
More information can be found at www.mariposa.sg
Visitors can expect to find a maze made up of large playing cards and photo-taking standees to snap photos with. On weekends, mascots will be on site to take photos with!
The main artist behind Singapore Trump II is Yasuko Sensyu while all the aces in the deck of cards are illustrated by a local artist, nuo. She was selected from an “artist hunt” conducted earlier this year to uncover and support budding local artists.
Besides admiring the art, visitors can also experience Augmented Reality! On each panel, you will find a special barcode where you can use your smart phone to scan after downloading an application called GnG (Koozyt,Inc.) onto your phone. This is a new technology which transform a 2D image into a 3D animation before fetching the information on your phone.
The print sponsor of the exhibition is Epson. “Epson admires the talent of artists like Yasuko Sensyu and nuo who inspire people through their work. It is also why we strive to provide the best printing devices and technologies to artists like them so that they are able to express themselves as creatively and precisely as possible. We are proud to be the print sponsor of “Singapore Trump II” exhibition which we hope will give both locals and tourists a fresh perspective to the many well known landmarks in Singapore ” says Mr. Koichi Endo, chairman of Epson South & Southeast Asia.
The exhibition is also sponsored by Dr Ci:Labo, Toyota Tsusho Singapore,Koozyt,Inc. Japan Airlines (JAL) and Japan National Tourism Organization (JNTO).
About Singapore Trump
Singapore Trump is a deck of very unique playing cards that doubles as a mini-guide on Singapore, featuring iconic landmarks and sights, signature products and famous local cuisines.
Each individual card in this Singapore-themed product has a beautiful illustration of a different place or item - a total of 54 different card faces that showcase everything we love about Singapore.
About Mariposa Pte. Ltd.
Mariposa is a commercial art production company based in Singapore representing renowned Japanese artist Yasuko Sensyu and promoting her art through her products. Mariposa's products are conceptualized and designed with Japanese aesthetics and sensibility in mind.
About Yasuko Sensyu
Yasuko Sensyu is a renowned Japanese artist specializing in calligraphy and brush works. Her art is filled with the whole spectrum of colours and exudes a child-like, yet sophisticated, feel. Sensyu was so impressed after a visit to the Lion City that she decided to create commercial art catered to visiting tourists: "Singapore is so full of life, and there is so much scope forart to reflect the vibrancy and affluence of the country," said Sensyu. This thought sparked her into creating her own take on the Merlion, one of her favourite icons of Singapore, as a way of showing her affection for the country that has given her so much inspiration.
About nuo
Nuo is a self-taught artist who has been drawing ever since she can remember. She takes inspiration from her travels around the globe, creating dream-like worldsin her acrylic and water paintings. Her artwork is characterized by simple lines and a clever manipulation of colours, the combination of which evokes a sense of tranquility that enchant viewers. Born and bred in the urban jungle of Singapore,nuo hopes to challenge and change society as a young budding artist.
About GnG
GnG (Get and Go) is an augmented reality (AR) application for Apple iOS and Android smartphones developed by Koozyt, Inc. (http://www.koozyt.com/solutions/gng/).GnG uses the phone's camera to detect AR markers called CyberCodes - a special type of barcode that can feature a printed image along with the markers. Once the CyberCode is detected, the image on the marker appears to come to life as 2D animations or 3D models are overlayed on the camera image. After this AR experience, the user would then be able to access various types of digital content such as videos, audio and images, or be given a link to a website.
* CyberCode is a trademark of Sony Corporation.
* CyberCode was developed by Sony Computer Science Laboratories, Inc. and is licensed by Koozyt, Inc.
The CyberCode technology is incorporated as a Koozyt AR Technology (KART) solution.
About Epson
Epson is the world's leader in digital imaging solutions. The company markets and supports Epson printers, scanners, projectors, electronic devices including liquid crystal displays, semiconductors and system devices in South East and South Asia.
For more details, please visit www.epson.com.sg.
Presented By: Mariposa Pte Ltd
Artist: Yasuko Sensyu
nuo
For high-resolution images and media enquiries, please email info@mariposa.sg.
Facebook : http://www.facebook.com/singapore.trump